Tuesday, March 26, 2013

Zev at Mumtaz' DTLA March Association Meeting

Mumtaz Marketing & Events started March contributing to the development of transportation in Downtown L.A. by organizing a very interesting presentation by Los Angeles County Supervisor Zev Yaroslavsky on March 7 at the Fashion Institute of Design & Merchandising (FIDM). It is amazing to see the relentless business growth of Downtown L.A. throughout the past 15 years and continue to be part of this bloom while observing the impact it has powering our economy, specifically in Arts & Culture.  The number of people attracted to Downtown LA by large venues such as LA Live and Staples Center between many others has a strong impact on restaurant, hotels and other types businesses for which the development of transportation is necessary. New projects were presented and discussed during this meeting in order to facilitate the flow of people coming in and increase the business success even more during the next years to come.

We will have more Mumtaz news for you coming up, stay tuned!

Sunday, March 3, 2013

Will we see you at CalSae?

Will we see you at the California Society of Association Executives Annual Elevate Conference? Mumtaz President Joella Hopkins, CSEP, CMP will be participating as a speaker. The Elevate Conference is being held in San Francisco on April 17-19. 

Joella will be presenting alongside some amazing leaders in the industry as part of Ignite! The Ignite format features quick nuggets of knowledge presented in 20 slides that auto-advance every 15 seconds! It's fast! It's exciting! It's educational! Each presentation will be followed by Q&A with the presenter. Joella will be presenting "What Message Are Your Events Sending?" The brief description reads...Tired of the same old monthly member meetings? Make those necessary meetings count towards building member retention by bringing your members one very important message… Their membership dollars are vital to their success. Ensure your brand is developed and distinguished; that you deliver a message in the form of an experience that allows members to remember why they continue to be a part of your organization. This is what they buy – your brand and what is says you can deliver!

Whether you start from the top down or from the down up your overall marketing plan must fall in line with your association’s business goals. This means that as part of each reception, meeting, conference, or special event that your touch points are delivering a carefully and thought out message. Your event departments are constantly in touch with your members – shouldn’t that be strategic department?

We look forward to seeing you there!