Highlights from Event Marketer Countdown

Simply Mumtaz President, Joella Hopkins, CSEP, CMP, had a great time this past week at the Event Marketer Countdown. It was a fantastic fast paced download of current experiential marketing trends. So, here are a few of Joella's take homes…


As we all know social media is changing the way we all are starting to plan and invite attendees to events. However, now social media is driving attendance to events. Some are starting to only announce via Twitter major events, especially for those B-to-C focused events. Some organizations are only offering discounts by “Liking” their FaceBook pages. Social media is now becoming a feeder of attendees. We’d love to hear how you use social media at your events?

Consumers are driving the messages we create. We are no longer dictating messages because as we address current trends we are now customizing our messages. We are striving to have longer communications in terms of the time each of our consumers spend on our sites…

Bottom line is we all need to be creative in using our social media outlets to engage our consumers. We need to tailor those communications to convey the right message, interact longer, and inspire action.

I hope this has been helpful… Please comment with your most successful or groundbreaking social media tactics! We’d love to hear about them and share.