Yup, ASAE12 Dallas - Reporting In #1

It's very exciting - we are closing down ASAE2012 as we speak in Dallas! What a wonderful few days... So here's our first report. Joella will be posting one more to close out the highlights and top take home tips... But, first we need to give mad props to Debbie Meyers of Bravo Entertainment because without her generosity we wouldn't have been able to make it out. Thank you!

Day #1 - Arrival & Opening Night at Cowboy Stadium!
ASAE 2012 was held at the Dallas Convention Center. This was our third time in Dallas in recent years and the Dallas CVB did a great job ensuring the 12,000 attendees were happily welcomed!

Once checked in we all got geared up for the Opening Night Reception being held at Cowboy Stadium. Wow, what an experience! Again, big kudos go out to the team producing the event especially Bravo Entertainment! You can also follow them on Twitter at @BravoforU. Here are a few photos...  Upon arriving we were greeted by the famous Dallas Cowboys Cheerleaders, Gorgeous Living Carpet Gals, Live Music, DJs, and a ton of food and open bars! Then, as you got closer to peer down on the field you realized there was this ginormous LED screen that was streaming live interviews of attendees. Then, you realized at some point they were going to get us down onto the field because as you can see below it was ready! Lounges, Bars, Activities, and a Stage!

Below is the newest & coolest thing in the DJ world. Touch Screen DJ! www.touchscreendjs.com

OK, just about to get on the field...

Yup, that's some of our attendees being kids running around and posing on the 50 yard line's Cowboy Star! LOL!

Ran into the Master of Sass - Steve Kemble!

OK, so now all attention is on center stage... Loved Cowboy Troy plus... Big and Rich. They did a phenomenal job!

OK, so the following morning was Opening General Session plus Education Sessions - Here's our top take homes!

1. If recording your act - Record the full rehearsal! Just in case, you never know...
2. Create schedule for comprehensive integrated marketing including social media outlets
3. Customers expect a 2 hour response off Face Book & 30 minutes off Twitter. Make sure someone monitoring your outlets
4. Super simple Sponsored give away - Branded cleaning cloths! Make it practical
5. Check out http://www.socialmediagovernance.com for a guideline for your org
6.  Click thru rate of emails that contain video are 3 times higher. Video is the next thing... 

That's REPORT #1 - See you within the next 48 for our follow up post!