Talk about a whirlwind project! It's was three weeks of let's "Make it Happen!" We were very excited to be working with the new big project in town... the Greenland USA's Metropolis project. The Ground Breaking Ceremony took place literally on the first day of construction! It was truly a ground breaking - as we closed the event construction crews began to come on to the lot! Since it was a morning event we planned to load in as much as possible the day before... including the construction vehicles that we were using as a backdrop for the dirt digging ceremony. And, Joella had to take a moment to play...
Ok, so back to serious. Last minute signage going up! Greenland USA is a part of Greenland Group based out of Shanghai, China. Luckily, Mumtaz President has a background working with Asian client's as there was a cultural and language learning curve. It was very exciting working with new people on a fabulous new project in DTLA. So, the event details... we wanted to try to keep the company and project logos prominent in everything because not only was this an event to introduce the project to the community, but also the company. The project
is the 1st phase of the $1-billion dollar venture constructed on the
vast parking lot along the Harbor Freeway, just north of Staples Center
and L.A. Live. This major endeavor includes the future home for a
38-story residential skyscraper and a luxury hotel, altering L.A.’s
skyline. Dignitaries who attended the ceremony enjoyed an American
breakfast and an Asian-inspired breakfast, champagne and entertainment. Catering was provided by Someone's In the Kitchen - all we can say is ROCKSTAR service! Amazing!
It was kinda like the magic hour when it hit 945am - We started the procession of the two Chinese Dancing Lions. It's always wonderful to see in person - it takes a team to put together a truly exciting and heart pounding (to the drums) performance. East Wind Youth Group... Outstanding.... So, they started at Registration and moved into the event to perform the traditional good will blessing!
Our Greenland USA CEO, I Fei Chang and Greenland Group CEO Mr. Zhang preparing to make their offering to the lions.
After the formal remarks we unveiled the "dirt digging" stage... It was tons of fun to watch the over 40+ media outlets push for position. So proud of our team - our PR rep, Christie, rocked the house!
In addition to other dignitaries - above are Greenland USA CEO, I Fei Chang, Central City Association's President, Carol Schatz, L.A. City Councilmember Jose Huizar, Greenland Group CEO Mr. Zhang, Mayor Garcetti's Deputy Mayor Kelly Bernard, and LA Chamber President Gary Toebben.
Afterwards guests were invited to head a block away to view the full model of the project in Greenland USA's new Los Angeles office. Media were also invited to conduct their full interviews in their new conference rooms.
We have to give a special shout out to our team! 1st to the amazing Kristi Schoenrock at A Rental Connection. You always pull magic out of thin air for us! Thank you... Can't forget our vendor partners too: Jorge - J&M Entertainment, Flo - Red Carpet Systems, Kent - Z Valet, Mike - M2 Printing, Emily Ivey and Earl Gibson - Photography, Joann Roth Oseary - Someone's In The Kitchen, Jaime - Draken Security, and Shereen - Wisteria Lane Florals.
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