Will we see you at the California Society of Association Executives Annual Elevate Conference? Mumtaz President Joella Hopkins, CSEP, CMP will be participating as a speaker. The Elevate Conference is being held in San Francisco on April 17-19.
Joella will be presenting alongside some amazing leaders in the industry as part of Ignite! The Ignite format features quick nuggets of knowledge presented in 20 slides that auto-advance every 15 seconds! It's fast! It's exciting! It's educational! Each presentation will be followed by Q&A with the presenter. Joella will be presenting "What Message Are Your Events Sending?" The brief description reads...Tired of the same old monthly member meetings? Make those
necessary meetings count towards building member retention by bringing your
members one very important message… Their membership dollars are vital to their
success. Ensure your brand is developed and distinguished; that you deliver a
message in the form of an experience that allows members to remember why they
continue to be a part of your organization. This is what they buy – your brand
and what is says you can deliver!
Whether you start from the top down or from the down up your
overall marketing plan must fall in line with your association’s business
goals. This means that as part of each reception, meeting, conference, or
special event that your touch points are delivering a carefully and thought out
message. Your event departments are constantly in touch with your members –
shouldn’t that be strategic department?
