Yet another fantastic TSE show this year! The world’s
largest tradeshow and conference for event professionals took place on January
15-18 in The Windy City bringing together event professionals from all over the
globe. What a great place to learn about the latest trends! The conference
program was outstanding as well as all the social activities for the conference,
definitely a fantastic networking opportunity for everyone! There is nothing like being at a conference with great friends and business colleagues. TSE is a great place to not only catch up but also create new professional relationships that thrive into long-term personal and business relationships.
The view from our and our colleagues hotel rooms were amazing! Love Downtown Chi-Town!
Um, yeah - For those of you that know what this means... LOL!
So, on opening night of the conference we got off the buses to a very cool and unique space outside the City and had to take a freight elevator up... It was awesome - the elevator was its own party featuring a DJ! Awesome idea! It was a great initial impression!
Jenn and Joella in the elevator on the way up enjoying the beats!
So, Joella sits on the SEARCH Foundation board and Thursday night was all about SEARCH! Special shout out to Ben at Diamond Event Group! He was our technical producer and did a wonderful job. As part of fundraising for SEARCH we ask all of our vendors to donate their services... It's such an incredible thing that our event showcasers donate so much of their time, money, product, and energy in helping the organizations! Thank You!
A long time and huge supporting of the industry and SEARCH - Mr. Lenny Talarico!
If you are ever interested - please email Joella at joella@mumtazmarketing.com to donate items to the SEARCH Silent Auction. It helps us raise a lot of money to donate back to industry colleagues in times of crisis.
Special Shout out goes to Mr. Andrew Larris as well for keeping it all on point... He did a fantastic job serving as our Master of Ceremonies. Then we got to play at bit with Catch the Moment's Green Screen Photo Booth! Love our strategic partner - the one and only and Maui's own... Mr. Frank Robinson! Shaka brah!
The following day we headed to the Masters Brunch... Very cool event and we got to sit with new - well not so new friend - Mr. Rick Jobe! We love him... The Presidential theme came together very nicely!
You had to sneak away and go to the SEARS Tower - What an incredible view... Plus you have to walk out on the edge... At first it's like - UM, will this glass hold?
Finally, a special shout out to Audrey Gordon for helping us thru the events and serving as the TSE Ambassador! LOVE! Until next year - Let's see what Tennessee will hold???




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1) We often describe many of our events as “residential.” We love to design comfortable environments, warm and familiar for our guests. Thematic transformations certainly have their time and place, but can sometimes come across as “gimmicky.” Recreating an atmosphere such as one found in a boutique-style hotel, plays a key role in many of the event landscapes we create. Events aren’t necessarily just about fantasy, but are often about bringing the reality of some amazing or non-existing place to life. 
2) Attention to details and scaling is always a key element: flower arrangements, existing fixtures, furnishings, tables, stages and of course the event space itself. Beautiful elements and designs are wasted when the scales are off. The use of proper scale and complimentary design elements will offer a complete and unified look to your events, even if they are not terribly expensive or intricate. 
3) We love the idea of designing with “found objects.” We utilize different elements we find ourselves surrounded by every day. We find these things bring life and soul to an event, whether they are unique vases or vessels, antique chairs, custom pillows/throws, candlesticks, driftwood, reclaimed wood, or broken tiles. Using such elements helps keep events fresh and original with a great sense of personality and style. 
4) Try using local artists and craftsmen: painters, potters, glass blowers, seamstresses, carpenters, and sculptors. They can be creative resources full of ideas and skills helping to bring your visions to life. Just recently we have had custom built acrylic and wooden bars made, glass vases, votives and events favors custom blown, pillows sewn, and the walls of a permanent installation hand painted with amazing detail--all by locals excited for the opportunity to be part of memorable events. 
5) For many of our recent events, we have used natural herbs, potted plants, perennial fruits, tailored boxwood, and other succulents in place of more traditional floral displays. Combinations of these elements bring a vibrancy and warmth to a table, dramatic display, or cocktail setting. These kind of solutions can also prove to be very cost-effective, as such floral and foliage is often less expensive (depending on your location), and are great substitutions easily made and put together in a pinch.
Thank you for allowing me to share some of our ideas at Perfect Surroundings. We sincerely hope you find our design tips useful, and wish you all the best throughout all of your future creative endeavors!