It's Official... We're Mumtaz Marketing & Events

We are proud to introduce Mumtaz Marketing & Events (MME) as the next installment of Simply Mumtaz Events, Inc. We are thrilled to announce that due to an overwhelming demand, we have expanded our services from our award-winning event and meeting management to include strategic marketing solutions. Our latest development comes to fruition as a result of hard work and dedication to our client's overall success. We have broadened our services to include event marketing, experiential marketing, and small business/association strategic marketing. More specifically some of the new services include acting as our client's online presence via social media, developing blog content, branding, website design, media campaigns, strategic planning, and execution of overall strategic marketing activities. For additional details, please visit our new site www.MumtazMarketing.com.

 We have a unique perspective on Marketing Strategy... we come from the "details" and work towards fulfilling the big picture. We understand that the details and experiences our customers/clients/attendees feel are worth their weight in gold in developing brand loyalty and ultimately long-term relationships.

 

Please visit the first edition of our new website at www.MumtazMarketing.com.

Simply Mumtaz Events' Next Installment!

It is with great excitement that on our Blog's 4th Year Anniversary that we re-brand and re-launch the blog with a new look and feel... Simply Mumtaz Events, Inc. is now Mumtaz Marketing & Events!

We have expanded our services and now offer a wide range of marketing services in addition to our award winning event management. We look forward to many more years of growth both professional for our team and for the business as well. The horizon is ever changing and we will be chasing the sun over it! Please stay tuned for the roll out over the next few weeks! Visit our website at www.MumtazMarketing.com.

SME at BlogWorld Expo 2011

Hi all! SME’s Event Assistant Ely here! I recently had the chance to attend BlogWorld & New Media Expo at the LA Convention Center Nov. 3-5. BlogWorld is the largest expo centered on the blogosphere and all the different social media components involved. It was aTwitter, Facebook and FourSquare mecca!

I was able to attend and learn from some of the industry’s leading bloggers and social media experts but I do have to say I have a favorite presentation. C.C. Chapman’s simple and right to the point approach to social media with a smartly titled “Content Rules, But Common Sense Rocks!” session stole the show for me. 

Here are my favorite tips I picked up from C.C. Chapman: 

Speak in Human: Blogging should be an extension of a brand and shouldn’t be written like a thesis paper! 

We All Make Messes: We’re all human, if a tweet or status post goes bad, deleting isn’t always the answer. It shows integrity when brands own up to PR mistakes and go with the flow. 

Respect: Value what your content says and readers will value it! No one likes a sell out.

Since we're talking about social media, don't forget to Like us on Facebook and follow us on Twitter: @MumtazMarketing, @SimplyMumtaz and @MumtazEvents!

Highlights from Event Marketer Countdown

Simply Mumtaz President, Joella Hopkins, CSEP, CMP, had a great time this past week at the Event Marketer Countdown. It was a fantastic fast paced download of current experiential marketing trends. So, here are a few of Joella's take homes…


As we all know social media is changing the way we all are starting to plan and invite attendees to events. However, now social media is driving attendance to events. Some are starting to only announce via Twitter major events, especially for those B-to-C focused events. Some organizations are only offering discounts by “Liking” their FaceBook pages. Social media is now becoming a feeder of attendees. We’d love to hear how you use social media at your events?

Consumers are driving the messages we create. We are no longer dictating messages because as we address current trends we are now customizing our messages. We are striving to have longer communications in terms of the time each of our consumers spend on our sites…

Bottom line is we all need to be creative in using our social media outlets to engage our consumers. We need to tailor those communications to convey the right message, interact longer, and inspire action.

I hope this has been helpful… Please comment with your most successful or groundbreaking social media tactics! We’d love to hear about them and share.

Top Ten Take-Homes from the Event Marketer Summit - Chicago

So, last week Simply Mumtaz President, Joella Hopkins, CSEP, CMP had the wonderful fortune of attending the Event Marketer Summit in Chicago. This is the must attend conference for planners wanting to take advantage of how to truly implement events that provide more ROI besides a good time... an experience that lasts, builds brand loyalty, increase sales, gives exposure to event partners, etc. Please see below our Top Ten Take-Homes!

1. Let your consumer dictate how you market your brand and plan your events - the experiences created for the consumer should be what the consumer wants... Listen to your customer!


2. When you are looking to create a long-standing experience, provide an interactive experience - however, do not coerce participation. Create a cool and comfortable environment which will encourage collaboration and active participation.


3. Consumers/Customers will learn the best in their time of need - that is the best and most powerful time to get your message across. Ensure your event/marketing message comes across clear at that time...


4. If you are looking to create a brand that has a constant and strong message - make sure your events produce the same. This comes from having the complete team on board and educated and enthused on the brand message, everyone from the Prez to Receptionist.


5. Think strategically when creating your messages and potential sponsor lists... Find ways to build brand experience across various industries.


6. QR Codes are becoming Major! Learn how to use them! Scan ours below.



7. Video is more effective than print, radio and other visuals. Consider using Video in promoting your events, etc.


8. Social Media - It is much more than just posting... Find ways to use your # (hashtags) to build followers, how to create a lasting effect past just the event... Ensure you have someone to monitor and build additional comments. Each can be used for different groups, ensure you recognize your demographics. #emschi is still running on Twitter! AND, use texting for live interactive Q&A sessions at your conference!
   


9. Technology is not taking away from the face to face meetings, but building on it. Nothing will truly replace face to face communication, but you can build your message by posting on your website, FB, YouTube, etc.


10. Go to next year's conference! Begin to build your new networks and resources.

Hope you enjoyed the post... We hope to see you at our next professional development conference - ISES EventWorld in St. Louis!