Showing posts with label Trade Show. Show all posts
Showing posts with label Trade Show. Show all posts

Tuesday, October 4, 2011

Jennifer highlights ISES LA's Annual JAM

This post brought to you by Jennifer Minzey, VP of Education & Programs for your local ISES LA Chapter. On September 20th, ISES Greater Los Angeles was proud to produce the Annual ISES LA JAM (Joint Allied Mixer) at Santa Anita Parkway. 
This year's educational sessions were presented by two experts who addressed what our special events industry is looking towards in 2012. Beverly Oviedo, CMP addressed the crowd about the new ISO Standards being drafted for going Green and pending approval for 2012.  Our other expert, Robert Kempken, VP of IBIS World, discussed the grim outlook that our industry is still facing.  But, he said that being creative, marketing ourselves, and thinking outside of the box is the best approach for surviving this climate.  He was a popular speaker with our attendees and remained afterwards to answer everyone’s questions.  
The tradeshow that followed was fun because I got to see familiar faces and meet news ones.  J & M Entertainment Event Production, Plan It Interactive, Party Pals, and AFR Furnishings, just to name a few.
There was a cool new product from LA Photo Party that I particularly liked, which was their Photo Party Upload, they can take a photo of you at your event and then you post it to any social media site on the spot! It was very cool! We are hoping to use it for an upcoming event in the spring! 
The evening was filled with friends, food, and drinks…all of which turned into professional fun at another ISES LA event!  Hope to see you at the next ISES event, Meet the Masters on November 14th at the Millennium Biltmore!   Special Thanks to Joelle Leder Photography!

Tuesday, June 16, 2009

Simply Mumtaz presents Your Lucky 7 Tips to Maximizing Your Trade Show Experience

Your Lucky 7 Tips to Maximizing Your Trade Show Experience

1. Know your Budget. You know the saying Dress to Impress, well this would be a similar thought. You want to shine to those potential customers!

2. Make sure you train the personnel manning your booth… the last thing you want is someone standing there and watching the clock! This is the time to sell, sell, sell!

3. Don’t pass up the opportunity to network with your peers and competition!

4. If you’ve got that hot prospect in front of you, give them your attention! Ensure that you have another team member to continue to greet as you draw your prospect in.

5. Never block off entry into your booth – don’t stick that 6 ft table in front of you, invite your guests into your world!

6. Customize your promotional materials; make sure you also know what they say about you!

7. Know how one or many trade show(s) fits into your strategic marketing plan.