Just a little Ground Breaking! Greenland USA's Metropolis Project in DTLA

Talk about a whirlwind project! It's was three weeks of let's "Make it Happen!" We were very excited to be working with the new big project in town... the Greenland USA's Metropolis project. The Ground Breaking Ceremony took place literally on the first day of construction! It was truly a ground breaking - as we closed the event construction crews began to come on to the lot! Since it was a morning event we planned to load in as much as possible the day before... including the construction vehicles that we were using as a backdrop for the dirt digging ceremony. And, Joella had to take a moment to play... 

Ok, so back to serious. Last minute signage going up! Greenland USA is a part of Greenland Group based out of Shanghai, China. Luckily, Mumtaz President has a background working with Asian client's as there was a cultural and language learning curve. It was very exciting working with new people on a fabulous new project in DTLA. So, the event details... we wanted to try to keep the company and project logos prominent in everything because not only was this an event to introduce the project to the community, but also the company.  The project is the 1st phase of the $1-billion dollar venture constructed on the vast parking lot along the Harbor Freeway, just north of Staples Center and L.A. Live. This major endeavor includes the future home for a 38-story residential skyscraper and a luxury hotel, altering L.A.’s skyline. Dignitaries who attended the ceremony enjoyed an American breakfast and an Asian-inspired breakfast, champagne and entertainment. Catering was provided by Someone's In the Kitchen - all we can say is ROCKSTAR service! Amazing!

It was kinda like the magic hour when it hit 945am - We started the procession of the two Chinese Dancing Lions. It's always wonderful to see in person - it takes a team to put together a truly exciting and heart pounding (to the drums) performance. East Wind Youth Group... Outstanding.... So, they started at Registration and moved into the event to perform the traditional good will blessing!

  

Our Greenland USA CEO, I Fei Chang and Greenland Group CEO Mr. Zhang preparing to make their offering to the lions.

After the formal remarks we unveiled the "dirt digging" stage... It was tons of fun to watch the over 40+ media outlets push for position. So proud of our team - our PR rep, Christie, rocked the house!

 

In addition to other dignitaries - above are Greenland USA CEO, I Fei Chang, Central City Association's President, Carol Schatz, L.A. City Councilmember Jose Huizar, Greenland Group CEO Mr. Zhang, Mayor Garcetti's Deputy Mayor Kelly Bernard, and LA Chamber President Gary Toebben.

Afterwards guests were invited to head a block away to view the full model of the project in Greenland USA's new Los Angeles office. Media were also invited to conduct their full interviews in their new conference rooms.

We have to give a special shout out to our team! 1st to the amazing Kristi Schoenrock at A Rental Connection. You always pull magic out of thin air for us! Thank you... Can't forget our vendor partners too: Jorge - J&M Entertainment, Flo - Red Carpet Systems, Kent - Z Valet, Mike - M2 Printing, Emily Ivey and Earl Gibson - Photography, Joann Roth Oseary - Someone's In The Kitchen, Jaime - Draken Security, and Shereen - Wisteria Lane Florals.

Zev at Mumtaz' DTLA March Association Meeting

Mumtaz Marketing & Events started March contributing to the development of transportation in Downtown L.A. by organizing a very interesting presentation by Los Angeles County Supervisor Zev Yaroslavsky on March 7 at the Fashion Institute of Design & Merchandising (FIDM). It is amazing to see the relentless business growth of Downtown L.A. throughout the past 15 years and continue to be part of this bloom while observing the impact it has powering our economy, specifically in Arts & Culture.  The number of people attracted to Downtown LA by large venues such as LA Live and Staples Center between many others has a strong impact on restaurant, hotels and other types businesses for which the development of transportation is necessary. New projects were presented and discussed during this meeting in order to facilitate the flow of people coming in and increase the business success even more during the next years to come.

We will have more Mumtaz news for you coming up, stay tuned!

Holidays at the Edison!

Mumtaz Marketing and Events organized yet another fabulous Holiday Party for our fav Downtown LA business association at  The Edison Downtown! With over 400 attendees, the Edison was popping with the holiday spirit, guests created memorable celebration that was sure to be known as the holiday party to be at next year! It was a fun night filled with entertainment and lots of egg nog!

 Mumtaz President with Barbara Jacobs... Such a wonderful mentor & colleague...

 Mumtaz team at registration taking a photo break in the cold...

 We can't wait to do it all over again this year!

It's all about Downtown LA!

Downtown Los Angeles is becoming more popular than ever thanks to the efforts of the Downtown Center Business Improvement District (DCBID). Mumtaz Marketing & Events was a key team member in managing the logistics of the annual Fall Program & Tour to promote Economic Development Downtown which was a tremendous success! It is our pleasure to witness and contribute to the growth of Downtown with our expertise. On November 30, the DCBID welcomed about to 400 attendees for breakfast with a presentation on the opportunities of making business Downtown at the Dorothy Chandler Pavilion, followed by a captivating tour of possible business and residential locations. Downtown keeps moving up!

 

Mumtaz does Taste of Streetcar!

So, this was one of the craziest and most fun events that we've recently planned - LA Streetcar's "Taste of Streetcar". Love our clients and partners in creating this event... So, here's a bunch of photos of the event. Bottom line - We were originally at a different location in Downtown LA - South Park and moved within 10 days to the Cooper Design Building in the Fashion District to being overwhelmed in RSVPs. We expected 300 - 400 and we have over 1500 RSVPs!!!! We had just under a 1000 at one time for this event. The purpose of the event was to educate downtown residence that they must be registered to vote in order to vote for the Streetcar. The Streetcar will have an incredible positive impact on Downtown and this event was all about awareness! So, we produced the Taste of Streetcar - all of the restaurants along the route or just off the proposed route got involved in showcasing their tasty fare for their customers - downtown residence.

It was an fantastic showing of over 19 restaurants that hand enough "tastes" for 1000 people! Just some of them were: 213 Revolution Nightly, Alma, Corkbar, Coronado’s Restaurant & Bar, Figaro Bistro, Industriel, Market, Mo Chica, The Standard, The Edison, Tiara Café, Two Boots Pizza, Pete’s Café, Mediterranean City Grill, Localita, Grand CentralMarket, Raw Bites, Umamicatessen
What a huge commitment! Thank You! AND, Thank You to everyone from the event team, committee, venue management, City representatives, and to each one of our team vendors who really pulled through! Whew! Thank you Emily Ivey! You really rocked it with these photos!

While loading these photos I'm going hmmm, what amazing food we had that night! Yum! If you haven't been to Downtown recently you really need to get down there! 

Fun Mumtaz Team Shots @ LA Streetcar Event!

Yes - we've been a bit MIA! We've got so much going on that we've been busy crazy getting everything planned... but, now it's becoming all about execution. So, here are some fun team shots at our first real event of the Fall season - LA Streetcar's "Taste of Streetcar" at the Cooper Design Building in Downtown LA. The photos of the event are on their way and we are thrilled to get our little hands on them. Big things are happening this fall - I hope you can feel our excitement! It's going to be BIG! Stay tuned.

Loving Us Takami & Elevate Lounge in Downtown LA!

Hey local Angelenos! If you haven't been down to see this space it's a must! We recently produced a reception for just over 350 and you just couldn't keep your eyes off the gorgeous view plus the inviting open design of the space.

 This event recognized our City's Elected Officials and their Chiefs of Staff. We all know it takes a village, but those that lead also couldn't do it without their Number Two's!

 And, here's part of our Mumtaz Team taking a quick shot during the event! We also need to give a shot out to Cara and Mike from the site for their tremendous support! Thank you!

Can't Beat A Meeting On Stage at The Orpheum

This past week it was a blast producing an association's monthly board meeting on the stage at The Orpheum Theatre in Downtown Los Angeles. The historic theatre was and always has been gorgeous. There is nothing like just standing in awe of the theatre. LA. County Supervisor Zev Yaroslavsky took time from his schedule to serve as our guest speaker.

 Special thanks to Steve Needleman for hosting yet another fantastic afternoon.