Will we see you at CalSae?

Will we see you at the California Society of Association Executives Annual Elevate Conference? Mumtaz President Joella Hopkins, CSEP, CMP will be participating as a speaker. The Elevate Conference is being held in San Francisco on April 17-19. 

Joella will be presenting alongside some amazing leaders in the industry as part of Ignite! The Ignite format features quick nuggets of knowledge presented in 20 slides that auto-advance every 15 seconds! It's fast! It's exciting! It's educational! Each presentation will be followed by Q&A with the presenter. Joella will be presenting "What Message Are Your Events Sending?" The brief description reads...Tired of the same old monthly member meetings? Make those necessary meetings count towards building member retention by bringing your members one very important message… Their membership dollars are vital to their success. Ensure your brand is developed and distinguished; that you deliver a message in the form of an experience that allows members to remember why they continue to be a part of your organization. This is what they buy – your brand and what is says you can deliver!

Whether you start from the top down or from the down up your overall marketing plan must fall in line with your association’s business goals. This means that as part of each reception, meeting, conference, or special event that your touch points are delivering a carefully and thought out message. Your event departments are constantly in touch with your members – shouldn’t that be strategic department?

We look forward to seeing you there!

It's Feria Time! Es El Momento: Educate!

What an extremely rewarding challenge! The fourth annual Es El Momento: Feria de Educación welcomed approximately 50,000 attendees for a journey into the opportunities that the California Education System have to offer... Key event partners included TV Network Univision, CSUDominguez Hills , Advancing America Foundation, and many more. We are proud to say that on the big day - October 13, 2012 - our Mumtaz Marketing & Events team arrived bright and early to pull off one of the most successful Feria events including the largest free book distribution west of the Mississippi! We helped give away over 65,000 books to families! The event was truly amazing!  Simultaneously, the Latino Book& Family Fair took place at the CSU Dominguez Hills Campus which was a perfect combination and a hit as the Educational Fair was aimed primarily towards the Latino community. We love Edward James Olmos' civic engagement.

 

To us - this photo explains why this event is produced... Our future is education and together our families have the ability to support our youth.

The event featured world class event production, coordination of live entertainment on two main stages, multiple workshops throughout the day, book giveaways, concessions, volunteer coordination of 350 in addition to managing over 150 exhibit booths represented by universities, community resource organizations and non-profit educational organizations and much more for both events.

We are thrilled to have played a key role in the production of such a fabulous event, providing a one of a kind opportunity for so many people to receive invaluable information on how to effectively navigate their way through the California educational system while encouraging families and their kids to fulfill their education by ultimately obtaining a college degree. Definitely an extraordinary event!