Your Lucky 7 Tips to Maximizing Your Trade Show Experience
1. Know your Budget. You know the saying Dress to Impress, well this would be a similar thought. You want to shine to those potential customers!
2. Make sure you train the personnel manning your booth… the last thing you want is someone standing there and watching the clock! This is the time to sell, sell, sell!
3. Don’t pass up the opportunity to network with your peers and competition!
4. If you’ve got that hot prospect in front of you, give them your attention! Ensure that you have another team member to continue to greet as you draw your prospect in.
5. Never block off entry into your booth – don’t stick that 6 ft table in front of you, invite your guests into your world!
6. Customize your promotional materials; make sure you also know what they say about you!
7. Know how one or many trade show(s) fits into your strategic marketing plan.
1 comment:
Great practical information as usual. Maybe I will see you guys at TS2 in Chicago?
Josh Gair - Impact Entertainment
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