Simply Mumtaz presents Guest Blogger: Rhonda Couchigian from Raye C Marketing

Hey everybody! We hope this blog post finds you well. It's been an amazing year and we've had some terrific guest bloggers. Our next guest is no exception... I met Rhonda Couchigian when she was getting me to rent Chameleon Chairs, she literally converted me from Chivairi's to Chameleon's. She has a unique ability to sell and market her products - she knows what you need - all with a very gracious way. It's no wonder she's made headlines with Raye C Marketing. It's my pleasure to introduce her guest blog.

Happy Holidays, everyone! The team at Raye C Marketing is ready to celebrate our second Holiday season. We’re filled with gratitude for all of the successes of 2010. Now that the holiday season is in full swing, we’re hoping you have some quality family time planned and have also set aside some time to plan for 2011! We take the last two weeks of the year to reflect back on the things that really worked for our clients. We like to focus on the tasks that created results! Then we create a wish list for next year. We’re big on planning and thought we’d share some of our favorite tips.

When we sat down and looked at it, strategic social media plans, blogging for profits, and guest speaking appearances (AKA creating experts) were the big hits here!

Take a moment, sit down and do the same. Give it some thought.

Everything that worked in 2010 will get another shot in 2011!

And then: What were the good ideas that didn’t get off the ground this year or the fresh ideas for the new year?

Did you get all of your “Self Promotion Projects” complete? Did you think of any?

Did that Special Events Gala entry just not make it into the mail?

Do you have something to say, some expertise to share with the industry but get too busy with the business of business to submit your presentation to Special Events?

Perhaps the new blog is not published on the web or you haven’t even had the time to write it?

Have you started a Facebook Fan Page but you still only have 50 fans?

Do you have an event that deserves to be published but just don’t have the time or know
how to get in front of the right editor?

Twitter?

Ugh...Powerpoint?

It can be challenging to stay on top of all of these things while running a successful, growing business. Once you’ve taken a look at what worked, what didn’t and what you still want to do, we suggest creating a PR calendar giving yourself specific deadlines for completion of the projects you want to undertake.

One per month. For Example...

January: Update your Bio and head shot so you’re ready when you get that call to speak at ISES or MPI.

February: Update your editorial contacts and check in on their deadlines and leads for the year.

March…

Got it? Get to it! Stumped? Give us a call.

Rhonda Couchigian’s new venture Raye C Marketing is a Boutique Marketing Firm representing products and services in the Special Event Industry. 20 years cumulative experience in design and sales-marketing allows this new venture to produce impressive results for its clients.

Raye C Marketing’s extensive network and personal relationships with the Special Event Industry’s top Social and Corporate planners allow her to provide an in-depth level of service and exposure. We offer introductions, social media, web based outreach and new business development.

We really know who’s who in the industry and keep tabs on all of the up and coming planners and designers. A 20 year career in the industry has allowed us to enjoy relationships with top planners in all of the major metropolitan cities.