Top Ten Take-Homes from the Event Marketer Summit - Chicago

So, last week Simply Mumtaz President, Joella Hopkins, CSEP, CMP had the wonderful fortune of attending the Event Marketer Summit in Chicago. This is the must attend conference for planners wanting to take advantage of how to truly implement events that provide more ROI besides a good time... an experience that lasts, builds brand loyalty, increase sales, gives exposure to event partners, etc. Please see below our Top Ten Take-Homes!

1. Let your consumer dictate how you market your brand and plan your events - the experiences created for the consumer should be what the consumer wants... Listen to your customer!


2. When you are looking to create a long-standing experience, provide an interactive experience - however, do not coerce participation. Create a cool and comfortable environment which will encourage collaboration and active participation.


3. Consumers/Customers will learn the best in their time of need - that is the best and most powerful time to get your message across. Ensure your event/marketing message comes across clear at that time...


4. If you are looking to create a brand that has a constant and strong message - make sure your events produce the same. This comes from having the complete team on board and educated and enthused on the brand message, everyone from the Prez to Receptionist.


5. Think strategically when creating your messages and potential sponsor lists... Find ways to build brand experience across various industries.


6. QR Codes are becoming Major! Learn how to use them! Scan ours below.



7. Video is more effective than print, radio and other visuals. Consider using Video in promoting your events, etc.


8. Social Media - It is much more than just posting... Find ways to use your # (hashtags) to build followers, how to create a lasting effect past just the event... Ensure you have someone to monitor and build additional comments. Each can be used for different groups, ensure you recognize your demographics. #emschi is still running on Twitter! AND, use texting for live interactive Q&A sessions at your conference!
   


9. Technology is not taking away from the face to face meetings, but building on it. Nothing will truly replace face to face communication, but you can build your message by posting on your website, FB, YouTube, etc.


10. Go to next year's conference! Begin to build your new networks and resources.

Hope you enjoyed the post... We hope to see you at our next professional development conference - ISES EventWorld in St. Louis!