Ten Things to Consider when selecting a
Printing Company
RELATIONSHIP
KNOW WHAT IS IMPORTANT
SIMPLE
FLEXIBLE
PROFITABLE
PARTNERSHIP
UNIQUE
CHARACTERISTIC
LOCATION
MANAGEABLE
The RELATIONSHIP between the Planner, Printer and Designer is critical and should be given time, energy and a high value should be placed on this area of your work. The products of this unit often serves has a snap shot into your company’s standards and quality of work. How many times have you gotten a new account based on someone simply viewing a printed piece associated with one of your events. Planners should never consider the three separate components, rather, they should be viewed as one unit. We are all in business to make money. I have twenty-seven years of professional experience and I am convinced that you must KNOW WHAT IS IMPORTANT keep things SIMPLE, and remain FLEXIBLE. You now have a strong foundation for developing a PROFITABLE PARTNERSHIP.
You should require your DESIGNER and PRINTER to know your business. An understanding of how and why you do the things you do can assist in eliminating mistakes before they happen. More important, insight into your business will allow both the Designer and the Printer once a mistake has surfaced to respond quickly. Lets face it! Mistakes will happen. Often a quick response to a mistake creates an opportunity and leads to improvements that allow everyone in this unit to display their UNIQUE CHARACTERISTICS.
LOCATION is said to be a cornerstone for business success. Today the business environment is changing so rapidly that this consideration may not carry the weight it once did. Nonetheless, it is worth your time to stop and give some thought to where both your Designer and your Printer are located. Will their location help or hinder your work? You should consider this from the perspective of responding to a crisis. When things are going well it all works, what happens when things go wrong? Location could be a MANAGEABLE factor.
Mark Anthony Iles, Mark Anthony Printing
manthonyps@hotmail.com
RELATIONSHIP
KNOW WHAT IS IMPORTANT
SIMPLE
FLEXIBLE
PROFITABLE
PARTNERSHIP
UNIQUE
CHARACTERISTIC
LOCATION
MANAGEABLE
The RELATIONSHIP between the Planner, Printer and Designer is critical and should be given time, energy and a high value should be placed on this area of your work. The products of this unit often serves has a snap shot into your company’s standards and quality of work. How many times have you gotten a new account based on someone simply viewing a printed piece associated with one of your events. Planners should never consider the three separate components, rather, they should be viewed as one unit. We are all in business to make money. I have twenty-seven years of professional experience and I am convinced that you must KNOW WHAT IS IMPORTANT keep things SIMPLE, and remain FLEXIBLE. You now have a strong foundation for developing a PROFITABLE PARTNERSHIP.
You should require your DESIGNER and PRINTER to know your business. An understanding of how and why you do the things you do can assist in eliminating mistakes before they happen. More important, insight into your business will allow both the Designer and the Printer once a mistake has surfaced to respond quickly. Lets face it! Mistakes will happen. Often a quick response to a mistake creates an opportunity and leads to improvements that allow everyone in this unit to display their UNIQUE CHARACTERISTICS.
LOCATION is said to be a cornerstone for business success. Today the business environment is changing so rapidly that this consideration may not carry the weight it once did. Nonetheless, it is worth your time to stop and give some thought to where both your Designer and your Printer are located. Will their location help or hinder your work? You should consider this from the perspective of responding to a crisis. When things are going well it all works, what happens when things go wrong? Location could be a MANAGEABLE factor.
Mark Anthony Iles, Mark Anthony Printingmanthonyps@hotmail.com
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