Simply Mumtaz proudly presents a very special guest blogger: Brooke Bonder

Simply Mumtaz Events has had the pleasure of knowing Brooke Bonder for many years and we are so proud to see her hard work manifest into the very successful The Event Nut. We all wish her continued success in this industry. Please read her fascinating guest blog!

Everyone has a story. Stories give us the opportunity to get to know someone. Once we feel we know them, we begin to trust them and look forward to our paths crossing more often in the future. My job is to help bring these stories out of people. It’s what I love to do.

THE EVENT NUT is an entertainment news web series and customized video advertorial service. In a nutshell, pun intended, I started this company as a way for venues and vendors in the events industry to promote their products and services. Whether there is an event taking place or not, it is their chance to share their story, to let us know what they’re all about.

Check out this link with their recent Bar210 feature...

Here's another quick sample...

In the midst of the recession, the events industry felt the impact very heavily. In the Los Angeles market, many friends and colleagues of mine were being laid off or in danger of losing their businesses, simply because they could not match low rates from competitors of lesser quality. After being laid off myself, I brought together my two passions: entertainment and events. I created a company serving valuable resource to many, alerting planners who and what was at their disposal and giving vendors and venues the platform to showcase what it is they do best. That is the foundation on which The Event Nut began and within a year we've grown to receiving thousands of hits weekly within the LA area (roughly 82% come from the events industry). But the additional advertising on our site is simply an added bonus of what we offer, with the video “articles”, as the primary focus.

Why is Video so important for the Events Industry?
The events industry is a relationship-based business. If you’re considering buying or renting something in particular, an event space, for example, and you have three venues in the running, all at the same cost, which will you choose? Each one offers a gorgeous facility with the exact amenities you’re looking for. They have a preferred vendor list, but will also allow you to bring in your own lists and contacts if you’d like. The loading docks are spacious and accommodating, the food is exquisite, parking is abundant, and the locales are easy and convenient to those coming from any part of town. What will set these venues apart from each other? Personality. And this comes directly from your personality too! I guarantee you’re going to prefer the venue that allows you to feel comfortable throughout the process with a staff warm and friendly staff.

Video gives the opportunity for a company’s personality to shine through, unlike still photos or the written word. Video shows just how service-oriented, competent and professional your company is, rather than simply tell a prospect this. At the end of the day, this can help convert someone who is on the fence with their decision into a client.

The Proof Is In the Pudding:
The top reasons to use video to market your business live in the statistics. -According to the Wharton School of Business and Vaughn Communications, video boosts comprehension and retention by more than 50 %.
-Video expedites buying decisions by 72 % versus print.
-6 times as many people prefer to watch video as to looking at printed information
-Video marketing helps increase sales of a service or product being promoted by more than 70%. That’s astounding!

How You Can Use It:
Video is instant. You can put it on your website, e-mail to a client, share it via social networking sites, show to prospects in sales presentations and give out as marketing collateral. A well-made video saves clients travel and on-site time. Having a high-quality video about your product or service, means you can reach out to more clients all over the world. You have the opportunity to make a personal connection, before the client ever even meets you. Additionally, video is a great deal more affordable than an entire marketing kit and as a bonus, its green!

Professional vs. Do-It-Yourself:
With technology being more prominent than ever, anyone can use a flip camera and make a video. But is it telling your story in the best way possible? Our main product is the videos themselves, complete with an on-air host allowing interviewees to feel comfortable, thus bringing out their true personalities in front of the camera. Remember, since people do business with people they like, this is important. We also use state-of-the-art camera, lighting, sound and editing equipment, so you're guaranteed a wonderful looking and sounding marketing tool. We like to keep our videos vibrant and upbeat, giving the viewer no reason to turn them off. With an events background, we know what questions to ask and with the entertainment background, we know how to keep the piece engaging.

In today’s incredibly fast-paced, web-based world, when deciding your marketing efforts, this is an easy decision. The benefits are immense and the experience is extremely fun and memorable. You will look back knowing you spent the time creating your story. Now it’s time to share it!

Brooke Bonder, THE EVENT NUT creator and president Brooke Bonder has always had a love for questions and a great desire to get to know people, which led her down the path of entertainment at an early age. The Philadelphia native performed in musical theatre, film, television, improvisation and sketch comedy both nationally and internationally for several years while freelance writing, reporting and hosting as well. In 2010, THE EVENT NUT received the International Special Events Society Award for Best Event Entertainment Concept and Execution.