Getting Your Messaging Across This Valentine’s Day!

So, we wanted to post an update for you on what we think is a super fantastic idea. As so many of us know there is a trend in marketing your businesses – not to send traditional holiday greetings. Many organizations are starting pick another holiday to spend their time and funds on to stand out from the rest – basically be remembered for something special.

Last year, we sent Halloween greetings! They were so well received that we are excited that this year we are doing, you guessed it – Valentine’s Day! Now tell me who doesn’t love their clients. So, we are going to be them some L.O.V.E. this Valentine’s Day. We are going to be sending each of our clients a dozen roses with a special note simply saying – “We Love Our Clients!” Thank you for your business. Let’s face it – who doesn’t want a dozen red roses on Valentines?

Our first attempt at identifying ourselves at being different was sending special Dia de Los Muertos celebration “Calaveras”. Simply Mumtaz’ President is Mexican and along with our customized Calaveras with “Mumtaz” on them we sent a ghoulish poem explaining why they were getting the gift and what it stood for… It created such a wonderful buzz!
After our wonderful Dia de Los Muertos celebration we decided on Halloween and did a more mass mailing… We wanted to also highlight that we are a Green company as well so we just added it into the cover. Overall it was successful, but did not have as much impact as the specialized short list the year before. In marketing your company – always find a creative and unique way to rise above the rest and send the message you want to send. Stay true to your company’s culture and the rest will fall right into place!
Shine Away Our Friends!